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Break the Cycle Campaign 

A campaign that connects an underserved audience with a brand/product in a way that wasn’t possible three years ago, submitted for the Young Lions competition sponsored by the Cannes Lions Creative Festival. 

Art Director. Presentation Design. 

Other Contributors: ​​Anna Parel, Mahek Caharania, Harrison Hastings
Yellow promotional poster for Endometriosis awareness and education event titled "Break the Cycle" with purple flower graphic and black text about the event hosted by the University of Georgia in 2025.
View the Presentation

As the inaugural UGA team entered into the Young Lions campaign with only three weeks (near finals season) to complete this brief, we knew we had to connect with something greater than us.

The Challenge

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The Process

Phase 01: Creating the Campaign Idea

We started ideating on issues that felt personal to us. 

After chatting about various social and health issues, we realized that we all either knew someone with endometriosis (ENDO) or had experienced symptoms. Our research revealed that this underfunded women’s health crisis plagues 1 in 10 women, making ENDO hit close to home.

A Zoom video call with four participants and a shared screen displaying a video editing software. The participants are Julianna Thomas, Mahek Charania, Harrison Hastings, and Anna Parel, all smiling and giving thumbs up or peace signs. 
What to Expect

A gentle pause from the pace of everyday life. The Reset Retreat in the Yucca Valley is designed to help you slow down, reconnect, and return to yourself—through guided experiences, restorative space, and time to simply be.

❋ Intentional Structure

We blend guided moments, open exploration, and space to reflect—so the experience feels both focused and fluid.

❋ Collaborative Energy

Connection is a core part of the process. You’ll learn just as much from the group as from the content itself.

❋ Expert Facilitation

Led by experienced guides who know how to hold space, encourage participation, and keep things moving with purpose.

❋ A Supportive Space

Our events prioritize comfort, safety, and respect—so you can show up as you are and fully engage in the process.

Reconnect with your body and mind as you escape the noise of everyday life.
Close-up of rippling water on a sandy surface during daytime.
Woman practicing yoga outdoors on a mat, mid-pose with one arm raised and one hand on her knee, standing in front of a white building with black door and plants.
A woman practicing yoga in a minimalist room, standing in a wide-legged lunge pose with one arm extended upward and the other hand on her bent knee. 
Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Modern house with outdoor patio, lounge chairs, and landscaping including a large agave plant and purple bushes, with a pool in the foreground and hills in the background. 
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Modern house with outdoor patio, pool, and landscaped garden with lavender, succulents, trees, and hillside in background 
Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

  • Snow-capped mountains under a cloudy sky with grassy hills in the foreground.

    "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • Scenic view of mountains across a body of water with some trees and a wooden structure in the foreground.

    "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • Mountain range behind a body of water with small green islands in the foreground, cloudy sky above.

    "This has been such a worthwhile investment in myself."

    Former Customer

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